Studies in Humanities
Sahra Setorg
Abstract
Customer relationship management is a strategic necessity in all organizations, the effective implementation of which can increase customer satisfaction, loyalty, and attract them, resulting in more sales and repeat purchases. However, the implementation of CRM is not always accompanied by the expected ...
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Customer relationship management is a strategic necessity in all organizations, the effective implementation of which can increase customer satisfaction, loyalty, and attract them, resulting in more sales and repeat purchases. However, the implementation of CRM is not always accompanied by the expected results because the attitude of many organizations towards CRM is from a technological viewpoint. Therefore, managers of organizations have paid special attention to find out the factors that create success in CRM since identifying these key elements can help organizations to implement it more successfully. The process of identifying factors influencing the successful implementation of CRM should be based on several criteria and components. By changing the paradigm from product-oriented to customer-oriented and given that in today's competitive environment, the use of traditional marketing methods has created many limitations for organizations, customer relationship management to create a special relationship with customers and create value. It is mostly provided for organizations. In the past, customers expected timely delivery, good quality, and cheap goods and services from manufacturers. Business was mostly relationship-oriented and middlemen were powerful in the distribution chain. With the wide distribution of products, the main competition was on maintaining the service and product development to the customer and facilitating the customer's purchase, not maintaining the relationship with the existing customers. However today, organizations operate in a dynamic and complex environment, the competition between organizations has increased, the life cycle of products has decreased, and the life cycle of organizations is reaching its decline stage faster.
Studies in Humanities
Sahra Setorg
Abstract
This study has examined the strategic development of human resources in contemporary management. The biggest challenge of organizations in the 21st century is competition based on expensive resources, which determines the survival and growth of organizations. Resources can be classified as management, ...
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This study has examined the strategic development of human resources in contemporary management. The biggest challenge of organizations in the 21st century is competition based on expensive resources, which determines the survival and growth of organizations. Resources can be classified as management, human power, land, and capital resources. Among these resources, management and human resources have a special place and importance in such a way that currently, the competitive advantage of many countries is in the capable human force that is responsible for the optimal use of other resources. Human resources are the most important capital and competitive advantage of any organization, and their knowledge, skills and abilities should always be improved. The development of human resources in every organization requires a specific strategy and implementation solutions. The development of human resources and the employees empowerment is one of the effective tools for increasing productivity and optimal use of their individual and group capacities and abilities in line with organizational goals and to better express organizational efficiency and effectiveness. Efficiency and effectiveness as the output of human and organizational systems are realized when the work and behavioral processes are modified and the processes can be easily managed. Therefore, the identification, understanding, and management of human, behavioral and work processes seem necessary and logical and improve the efficiency and effectiveness of the organization in achieving its goals.